• April 3, 2025
• 1 second ago

Snappers

Snappers developed an SDK (software development kit) that integrates into the applications of news and sports outlets and turns their application users into potential field reporters. The technology enables users to report events from the field through live video broadcasts directly to the newsroom in real-time and enables the outlets to increase the immediacy, accuracy, authenticity, and variety of the content they broadcast. 

The economic feasibility of using Snappers as a system for live broadcasting from the field by persons on-site and professional reporters is based on cost savings in gathering content, generating unique content, and guaranteed copyright protection. This opportunity garnered great interest among news and sports broadcasting outlets throughout the world, and the company signed paid collaboration agreements with leading media companies in the U.S. and Europe.    

Furthermore, Snappers will soon enable its customers to share their professional reporters anywhere in the world. With this new feature, news, and sports outlets will be able to expand their field activity and professional coverage of any event, anytime and anywhere, and save on the deployment costs of a broad network of reporters.

The company operates in the online news broadcasting market which is expected to reach about USD 140 billion by 2028, and in the online sports broadcasting market which is expected to reach USD 75.3 billion by 2028. This growth momentum is based on the expanded use of smart devices and increased demand for digital content. 

Peter Scott, who up until recently served as VP, of Emerging Media & Innovation at Warner Bros. Discovery, joined the Snappers team and will establish the activity center in the U.S.

An opportunity to invest in a company that provides a professional, quality, and cost-effective solution to news and sports outlets worldwide, and is currently expanding its activity in the U.S. and Europe.

Why Invest in Snappers?

Innovation and Technology

• The company developed a platform for live broadcasting of news and sports content based on a unique and exclusive SDK (software development kit) that enables continuous, long, and high-quality broadcasting.
• The company's unique SDK turns media app users into field reporters who can broadcast any event with one click, from anywhere, at any time.
• The company developed a unique solution that enables high-quality live broadcasting even in poor network conditions. Video coverage using Snappers can be broadcast at HD quality.
• In the future, the company will integrate AI systems to optimize reception and selection of quality, reliable content and highlight video editing.
• The company completed pilot rounds to the satisfaction of leading news and sports broadcasting companies worldwide that became paying customers.

Intellectual Property

• The company is developing its technological system as a trade secret, and after completing development will file a patent application for registering two patents, in the European Union and the U.S.

Grants and Competitions

• The company was a finalist at the 4YFN Awards startup competition at MWC Barcelona.
• The company is an alumnus of The Builders Program that fosters partnerships between Israeli startups and Fortune 100 companies such as Coca-Cola, Warner Media, and Mercedes-Benz.
• In its initial stages, the company received a Momentum Grant from the Israel Innovation Authority.

Target Market and Audience

• The company meets a distinct need of news and sports broadcasting companies that suffered a blow with the rise of social media and the collapse of their business model, enabling them to enjoy significant cost savings on field reporters and content newsgathering.
• The company operates in growing and developing online news and sports broadcasting markets whose current value is already estimated at tens of billions of dollars.
• The company develops tools for broadcasting live events anywhere and anytime using persons on-site or professional reporters, which enables real-time broadcasting to millions of viewers throughout the world.

Team and Partners

• The company was founded by three entrepreneurs with proven technological and business experience.
• Peter Scott, former VP of Emerging Media and innovation at Warner Bros. Discovery, recently joined the company's Advisory Board.
• Josh Frankenhuis, who recently joined the company's management team, is a business consultant with extensive knowledge and experience in managing companies and risk management. His contribution to the company's activity is already evident in increased sales and number of customers.

The Snappers Solution

Media outlets in general, and news and sports outlets in particular, changed beyond recognition over the past decade. The change began with the offering of free online content broadcasting channels, which required the news and sports outlets to adopt the technology and change their activity and broadcasting focus to online platforms and applications, to reach viewers and maintain the important role of traditional broadcasting and the free press.

Today, the biggest challenge for news and sports outlets is to generate unique and reliable content and to report from the field in real-time, before the flood of reports on social media, WhatsApp, and Telegram.

That's Where Snapper Comes In!

Snappers' technology was developed to help broadcasting outlets in their real-time newsgathering activity from a wide variety of sources, including eyewitnesses and field reports of persons on site and the outlet's application users. Owing to the simple and intuitive interface for generating real-time reports from the field, broadcasting outlets can increase the volume and diversity of their news coverage, improve the speed of their reporting, and maintain the accuracy of their figures and messages. 

Snappers has also developed a range of tools and services to help its customers manage user-generated content, including content editing and management tools. The aim is to be the leading platform for broadcasting outlets that want to take advantage of the power of user engagement and real-time reporting of any event, anywhere, anytime. 

The Snappers system offers very high-level flexibility to meet customer needs, among other things based on joint work processes and pilot rounds with leading global news and sports outlets. Broadcasting outlets can always filter and select the content they broadcast in line with their management policy and according to their standards and the type of content they want to broadcast.

Global Field Reporter Sharing Platform 

The most significant annual expense incurred by news outlets is content newsgathering in real-time and comprehensive coverage of events all over the world. To achieve this task the news outlets must deploy a broad network of professional field reporters and carry the costs of their deployment. Large news outlets, such as NBC, BBC, and SKY, each spend about $ 1 billion a year on their network of field reporters.

Snappers is currently developing a new feature that will enable broadcasting companies to connect to professional field reporters from other broadcasting outlets or independent companies who will be able to provide coverage and report news, events, and other stories from different locations around the world, in real-time.

This is a reliable and cost-effective way to commission professional reporters based on location. Leveraging the technology and the sharing system can help media companies expand their coverage and reach new audiences while providing a platform for professional field reporters to showcase their abilities and advance their careers. 

One of the main advantages of using the field reporter sharing platform is the ability to receive wid,e coverage quickly and efficiently, to reduce the costs of employing in-house field reporters, and to quickly commission the services of local reporters who have the knowledge, experience and contacts needed for real-time news and event coverage.

Video News - Marketplace

Snappers recently began a collaboration with the German company Glomex to develop a marketplace for a repository of content generated by its customers. Glomex customers will be able to commercially buy and sell content generated by other broadcasting outlets. Use of this content will be subject to the scope of the acquired rights. 

Glomex provides solutions for the distribution of digital content to website owners and broadcasting outlets. The company offers a range of services, including video distribution, content licensing, and content discovery. The company is part of the ProSiebenSat.1 Media SE group, one of the largest independent media corporations in Europe. As part of this group, Glomex has access to a large network of advertisers and broadcasting outlets.    

Snappers Target Markets

The company invests its marketing and sales resources in two markets and seeks collaborations with leading players in the online news and sports broadcasting market. 

Online News Broadcasting Market:

According to the report published by Grand View Research, the global online news broadcasting market was valued at USD 61.5 billion in 2020 and is expected to reach USD 139.7 billion by 2028, at a CAGR of 10.8% (2021-2028).

According to a report by Technavio, North America is the largest regional market for online news broadcasting, with a market share of about 35%. Europe is another significant market, with a 30% market share.

Online Sports Broadcasting Market:

According to the report published by Grand View Research, the global online sports broadcasting market was valued at USD 25.3 billion in 2020 and is expected to reach USD 75.3 billion by 2028, at a CAGR of 14.6% (2021-2028). The report indicates that the online sports broadcasting market segment is expected to be the highest-growing segment in the sports broadcasting market.

The company focuses on activity in the leading regional markets:

• North America is the largest online sports broadcasting regional market, with a 36% share of the total global market.
• Europe is the second largest market, with about a 30% share of the total global market.
• The Asia Pacific region accounts for about 23% of the total global market.

Company Target Audience

The company's current activity focuses on large and medium-sized media companies that specialize in news and sports broadcasting. Among these, the company identifies the companies that manage a strong online presence and have popular applications with numerous registered users.

The company's unique SDK (software development kit) enables every media and broadcasting company to turn its app users into field reporters with one click. Thus, collaboration with these companies exposes the Snappers SDK to millions of users with every interface.    

Competition

Goals and Objectives

The goal of Snappers' commercial activity is to achieve substantial revenues in the global news and sports broadcasting market through revenue mechanisms it is developing and exposure to millions of potential users.  

The Business Model 

The company's business model is B2B SaaS sales to leading media outlets with a focus on news and sports broadcasting companies. 

The company recently expanded its business model to enable numerous customers to both try and adopt its technology without paying a monthly fee (only commissions), expanding their activity based on satisfaction with the system and its advantages. This model enables Snappers to increase its revenues and create scale-up opportunities.

The company defined various payment plans with known fixed costs. Customers can choose a plan that does not include a monthly subscription fee and is only based on payment of royalties for content that is broadcast. Alternatively, they can choose one of the plans that are based on a fixed monthly fee and accordingly grant broadcasting rights, IP rights, royalties, several users, and more.

Snappers also charge a commission for every transaction executed through the system, including payment to reporters, content commercialization, sharing reporters between companies, broadcasting viral video content, and sponsorships.  

The company is currently developing additional technological tools and services that will enable it to scale up its revenue from existing customers in the various customer payment plans.